Downs & St. Germain Research works with VISIT FLORIDA and 8 Domestic Marketing Organizations (DMOs) in Florida. Studies include Visitor Tracking, Potential Visitor Research, Branding Research, Event Research, ROI Research, and others. Results of these studies have been used to increase visitation, visitor satisfaction, and marketing effectiveness.

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Downs & St. Germain Research is a Full Service Market Research Firm

We turn focus group and survey reports into action documents that establish a blueprint for your organization's marketing plan.
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A blueprint for your marketing plan.

Downs & St. Germain Research is a full service market research firm located in Tallahassee, Florida. Serving clients since 1981, Downs & St. Germain Research specializes in developing marketing and strategic recommendations from survey results and focus groups.

The partners of Downs & St. Germain Research blend their acumen of marketing principles such as market segmentation, positioning, promotion, niche marketing, distribution, product strategy and pricing with their experience and knowledge about various markets to develop insightful marketing strategies from research results. We turn focus group and survey reports into action documents that establish a blueprint for your organization’s marketing plan.

Small by design but big on results.

Our clients vary from local businesses (Capital City Bank and Tallahassee Memorial Healthcare) and small associations to nationally known corporations and large associations (such as Texaco, Delta Air Lines, BellSouth, Boeing and the American Society of Association Executives). We form research partnerships with our clients to implement a customized, cost-effective research strategy that provides solid results.

Every client of ours enjoys a direct, working relationship with one of our founding partners. Downs & St. Germain Research’s clients benefit from our market research expertise, as well as our marketing expertise and vast knowledge of the business industry.

Our Services


Tourism Studies

Tourism studies provide insight on the demographics and geography of visitors and the best approach for attracting new visitors.


Resident/Membership Surveys

Resident and membership surveys provide insight to the opinions and behaviors of residents and association members.


Disaster Preparedness Studies

Downs and St. Germain Research has completed over 30 studies in coastal states from Texas to Massachusetts to assess hurricane preparedness and to model evacuation behavior.


Branding Studies

Branding studies test consumer reactions to logos, taglines, headlines, ad lobs, and television, radio and print advertisements.

Selected Clients

Visit Maine
Louisiana Travel
Kentucky Tourism
Visit Delaware
Visit Fort Myers Sanibel
Visit Sarasota
Visit South Walton
Visit Tampa Bay
Visit Tallahassee - 2020
Visit Central Florida
Visit Amelia Island
Explore Ocala Marion County
Florida Sports Coast
Charlotte County Tourism
St Johns County TDC
Flagler County
Visit St. Lucie
Columbia County Tourism
Visit Lake Charles
Florida Sports Foundation
Palm Beach County Sports Commission
MLB Spring Training
Cooper Tires
Army Corps of Engineers
Florida Evacuation Study
My Safe Florida Home
Tallahassee Museum
Tallahassee Downtown
The Florida State University
Florida Prepaid College Plan
Capital City Bank
City of Boynton Beach
West Palm Beach
Palm Beach Gardens
CSC Palm Beach County
Health Care District of Palm Beach County
City of Miami Beach
City of Winter Park
Tampa Bay Partnership
Southwest Florida Water Management District
Gwinnett County
Cobb County