EXCELLENCE IN TOURISM MARKET RESEARCH
Strategic research that provides the blueprint for the marketing plan your organization deserves.
The Future of Florida Vacation Rentals
We teamed up with Key Data to investigate the state of vacation rentals in Florida over the last year and a half and discuss possible predictions about what the future holds.
For many, travel is a much-needed escape from the daily routine. But when the coronavirus pandemic hit, not only were daily routines turned upside down, travel was disrupted immediately. In the vacation rental industry in Florida, no one knew what to expect. As the dust settled, the most profound changes were seen in demand and booking behavior; renters made last-minute reservations and demand soared. The growth was sustained through 2021, but what comes next? Using surveys of hosts and renters, by Downs & St. Germain Research, as well as data on vacation rental performance from Key Data Dashboard, we discuss what the last year and a half has looked like, make cautious predictions about what comes next, and provide recommendations based on our research.
A blueprint for your marketing plan.
Downs & St. Germain Research is a full service market research firm located in Tallahassee, Florida. Serving clients since 1981, Downs & St. Germain Research specializes in developing marketing and strategic recommendations from survey results and focus groups.
The partners of Downs & St. Germain Research blend their acumen of marketing principles such as market segmentation, positioning, promotion, niche marketing, distribution, product strategy and pricing with their experience and knowledge about various markets to develop insightful marketing strategies from research results. We turn focus group and survey reports into action documents that establish a blueprint for your organization’s marketing plan.
DELIVER CUSTOMIZED AND MEANINGFUL RESULTS
Our goal is to foster an attentive relationship with our clients, big or small. Our clients vary from local businesses, such as Capital City Bank, to large entities like the Maine Office of Tourism. Regardless of size we are adamant each client receives the same care and attention throughout our research
partnership together. We form research partnerships with our clients to implement a customized, cost-effective research strategy that provides solid results.
Every client of ours enjoys a direct, working relationship with one of our founding partners. Downs & St. Germain Research’s clients benefit from our market research expertise, as well as our marketing expertise and vast knowledge of the business industry.
The purpose of the Visitor Profile Study is to document visitor metrics including
pre-visit behaviors, visitor profile makeup, destination experience, post-trip evaluation and future travel plans.
Explore and understand residents’ feelings about travel and travel-related impacts on their community, including their concerns, perceptions, and understandings with respect to tourism.
Total economic impact is a function of direct spending by visitors in a destination, as well as the indirect and induced effects of this spending, such as increased business and household spending generated by tourism dollars.