EXCELLENCE IN TOURISM MARKET RESEARCH

Strategic research that provides the blueprint for the marketing plan your organization deserves.

Learn More About DSG

A blueprint for your marketing plan.

Downs & St. Germain Research is a full service market research firm located in Tallahassee, Florida. Serving clients since 1981, Downs & St. Germain Research specializes in developing marketing and strategic recommendations from survey results and focus groups.

The partners of Downs & St. Germain Research blend their acumen of marketing principles such as market segmentation, positioning, promotion, niche marketing, distribution, product strategy and pricing with their experience and knowledge about various markets to develop insightful marketing strategies from research results. We turn focus group and survey reports into action documents that establish a blueprint for your organization’s marketing plan.

DELIVER CUSTOMIZED AND MEANINGFUL RESULTS

Our goal is to foster an attentive relationship with our clients, big or small. Our clients vary from local businesses, such as Capital City Bank, to large entities like the Maine Office of Tourism. Regardless of size we are adamant each client receives the same care and attention throughout our research
partnership together. We form research partnerships with our clients to implement a customized, cost-effective research strategy that provides solid results.

Every client of ours enjoys a direct, working relationship with one of our founding partners. Downs & St. Germain Research’s clients benefit from our market research expertise, as well as our marketing expertise and vast knowledge of the business industry.

RESEARCH PRODUCTS

Tourism-Studies

Visitor Profile Study

The purpose of the Visitor Profile Study is to document visitor metrics including
pre-visit behaviors, visitor profile makeup, destination experience, post-trip evaluation and future travel plans.

Resident-Surveys

Community Relations Study

Explore and understand residents’ feelings about travel and travel-related impacts on their community, including their concerns, perceptions, and understandings with respect to tourism.

Hurricane-Disaster-Preparedness

Economic Impact Study

Total economic impact is a function of direct spending by visitors in a destination, as well as the indirect and induced effects of this spending, such as increased business and household spending generated by tourism dollars.

Clients

VISIT FLORIDA
Visit Maine
Louisiana Travel
Kentucky Tourism
Visit Delaware
Visit Fort Myers Sanibel
Visit Sarasota
Visit South Walton
Visit Tampa Bay
Visit Tallahassee - 2020
Visit Central Florida
Visit Amelia Island
Explore Ocala Marion County
Florida Sports Coast
Charlotte County Tourism
St Johns County TDC
Flagler County
Pensacola
Space Coast
Destinations Florida
ZooTampa
Visit St. Lucie
Columbia County Tourism
Visit Lake Charles
Florida Sports Foundation
Palm Beach County Sports Commission
MLB Spring Training
Delta
Boeing
Cooper Tires
FEMA
Army Corps of Engineers
Florida Evacuation Study
My Safe Florida Home
Tallahassee Museum
Tallahassee Downtown
TMH
The Florida State University
Florida Prepaid College Plan
Capital City Bank
Capital Health
Fairwinds
Doral
City of Boynton Beach
West Palm Beach
Palm Beach Gardens
Palm Beach Gardens
CSC Palm Beach County
Health Care District of Palm Beach County
City of Miami Beach
City of Winter Park
Tampa Bay Partnership
Southwest Florida Water Management District
Gwinnett County
Cobb County

DSG IN THE MEDIA

FSU ANNOUNCES 2021 SEMINOLE 100 LIST

TOURISM SURGED IN MAINE THIS SUMMER AFTER 2020 SLOWDOWN

TOURISM STUDY SHOWS MOST VISIT OCALA FOR HORSE EVENTS, FAMILY