EXCELLENCE IN TOURISM MARKET RESEARCH
Strategic research that provides the blueprint for the marketing plan your organization deserves.
Vacation Decision-Making Among Young Millennials & Gen Zers
Vacation decision-making typically involves three main sources that consumers explore: Google or similar online searches; past experiences; and discussions with family and friends. Young millennials and Gen Zers, however, are bringing other platforms such as Tik Tok and Instagram into their decision-making in other elements of their lives. To what extent is vacation decision-making for Millennials and Gen Zers different than vacation decision-making for other generations? Answers to this question will come from a nationwide survey conducted by Downs & St. Germain Research among young millennials and Gen Zers.
A blueprint for your marketing plan.
Downs & St. Germain Research is a full service market research firm located in Tallahassee, Florida. Serving clients since 1981, Downs & St. Germain Research specializes in developing marketing and strategic recommendations from survey results and focus groups.
The partners of Downs & St. Germain Research blend their acumen of marketing principles such as market segmentation, positioning, promotion, niche marketing, distribution, product strategy and pricing with their experience and knowledge about various markets to develop insightful marketing strategies from research results. We turn focus group and survey reports into action documents that establish a blueprint for your organization’s marketing plan.
DELIVER CUSTOMIZED AND MEANINGFUL RESULTS
Our goal is to foster an attentive relationship with our clients, big or small. Our clients vary from local businesses, such as Capital City Bank, to large entities like the Maine Office of Tourism. Regardless of size we are adamant each client receives the same care and attention throughout our research
partnership together. We form research partnerships with our clients to implement a customized, cost-effective research strategy that provides solid results.
Every client of ours enjoys a direct, working relationship with one of our founding partners. Downs & St. Germain Research’s clients benefit from our market research expertise, as well as our marketing expertise and vast knowledge of the business industry.
The purpose of the Visitor Profile Study is to document visitor metrics including
pre-visit behaviors, visitor profile makeup, destination experience, post-trip evaluation and future travel plans.
Explore and understand residents’ feelings about travel and travel-related impacts on their community, including their concerns, perceptions, and understandings with respect to tourism.
Total economic impact is a function of direct spending by visitors in a destination, as well as the indirect and induced effects of this spending, such as increased business and household spending generated by tourism dollars.