EXCELLENCE IN TOURISM MARKET RESEARCH
Strategic research that provides the blueprint for the marketing plan your organization deserves.
A blueprint for your marketing plan.
Downs & St. Germain Research is a full service market research firm located in Tallahassee, Florida. Serving clients since 1981, Downs & St. Germain Research specializes in developing marketing and strategic recommendations from survey results and focus groups.
The partners of Downs & St. Germain Research blend their acumen of marketing principles such as market segmentation, positioning, promotion, niche marketing, distribution, product strategy and pricing with their experience and knowledge about various markets to develop insightful marketing strategies from research results. We turn focus group and survey reports into action documents that establish a blueprint for your organization’s marketing plan.
DELIVER CUSTOMIZED AND MEANINGFUL RESULTS
Our goal is to foster an attentive relationship with our clients, big or small. Our clients vary from local businesses, such as Capital City Bank, to large entities like the Maine Office of Tourism. Regardless of size we are adamant each client receives the same care and attention throughout our research
partnership together. We form research partnerships with our clients to implement a customized, cost-effective research strategy that provides solid results.
Every client of ours enjoys a direct, working relationship with one of our founding partners. Downs & St. Germain Research’s clients benefit from our market research expertise, as well as our marketing expertise and vast knowledge of the business industry.
RESEARCH PRODUCTS
Visitor Profile Study
The purpose of the Visitor Profile Study is to document visitor metrics including
pre-visit behaviors, visitor profile makeup, destination experience, post-trip evaluation and future travel plans.
Community Relations Study
Explore and understand residents’ feelings about travel and travel-related impacts on their community, including their concerns, perceptions, and understandings with respect to tourism.
Economic Impact Study
Total economic impact is a function of direct spending by visitors in a destination, as well as the indirect and induced effects of this spending, such as increased business and household spending generated by tourism dollars.
LATEST IN DSG RELATED NEWS
LATEST IN DSG RELATED NEWS
Downs & St. Germain Research is now a preferred partner of Destination Wayfinder!
Destination Wayfinder is a destination management tool helping destination organizations build confidence in strategic planning. By partnering with Destination Wayfinder, we’re enabling our clients to:
– Gain a comprehensive view of your organization’s strategic efforts, including collaborative work with partner organizations.
– Self-assess against external standards, providing a visible understanding of your organization’s stewardship capability across nine key modules which make up the best-practice framework.
– Access actionable insights and a curated library of resources to aid in implementation.
– Track progress in real time and generate dynamic reports to communicate with stakeholders, boards and funders.
As a Preferred Partner of Destination Wayfinder, Downs & St. Germain Research is leveraging global standards to help our clients navigate their destination’s complexities and create lasting, positive impacts for their communities. This partnership will enhance our customizable research capabilities, providing clients with access to Destination Wayfinder’s industry-led destination management framework, based on the United Nations Sustainable Development Goals and recognized by the Global Sustainable Tourism Council (GSTC) as a set of standards equivalent to the GSTC Destination Criteria.
Clients
