Branding a Florida Beach Area

Branding a Florida Beach Area

When Visit Sarasota County looked to refresh the brand of their destination, they hired Downs & St. Germain to conduct the research. Focus groups were conducted in five markets, four major visitor markets and in Sarasota County. The groups provided feedback on...
How to ensure that more students can go to college?

How to ensure that more students can go to college?

The Florida Prepaid College Plan is the most successful state-run college savings plan, yet sales of its lesser known Florida College Investment Plan have languished since introduction in 2000. Downs & St. Germain Research was hired to conduct dyads and triads...
Alternative ways to get Georgians to work

Alternative ways to get Georgians to work

This study was a two phase research study. In phase 1, Downs & St. Germain Research performed 16 focus groups across the state of Georgia testing branding for the state’s alternative transportation initiatives. Phase 2 of the study leveraged findings from the...