by Erin Dinkel | Jul 22, 2021
When Visit Sarasota County looked to refresh the brand of their destination, they hired Downs & St. Germain to conduct the research. Focus groups were conducted in five markets, four major visitor markets and in Sarasota County. The groups provided feedback on...
by Downs & St. Germain Research | Aug 6, 2015
The Boeing Company in conjunction with United Airlines hired Downs & St. Germain Research to conduct preliminary research on a 20-year, hundreds of billion dollar decision. Whether to: 1) make new airplanes that will fly faster 2) make planes that will stay in the...
by Downs & St. Germain Research | Aug 6, 2015
The Florida Prepaid College Plan is the most successful state-run college savings plan, yet sales of its lesser known Florida College Investment Plan have languished since introduction in 2000. Downs & St. Germain Research was hired to conduct dyads and triads...
by Downs & St. Germain Research | Aug 6, 2015
This study was a two phase research study. In phase 1, Downs & St. Germain Research performed 16 focus groups across the state of Georgia testing branding for the state’s alternative transportation initiatives. Phase 2 of the study leveraged findings from the...
