This study was a two phase research study.

In phase 1, Downs & St. Germain Research performed 16 focus groups across the state of Georgia testing branding for the state’s alternative transportation initiatives.

Phase 2 of the study leveraged findings from the phase 1 branding focus groups and presented a limited number of logo/brand name options to participants in focus groups.

The goal was to determine which few logo/brand name options to recommend to the Georgia Department of Transportation (GDOT) for final consideration for the statewide program to promote alternative ways of getting to work.