Purpose:
Maine desired research that would develop a comprehensive profile of visitors to Maine, including trip booking timeline, trip booking resources, primary trip purposes, visitor origin markets, demographic visitor profile, travel party composition and characteristics, length of stay per trip, accommodation choices, spending per day and per trip (categorized and total), in-market visitor activities, satisfaction with in-market activities, satisfaction with trip, likelihood of returning to destination, and perceptions of destination
Research Methods:
We interviewed over 5,600 visitors to Maine during their visits using a multi-stage stratified random sampling process. where the first stage of strata are the 8 regions of Maine and the second stage of strata are geographic disparate interview locations at public and private entities such as hotels, parks, attractions, public squares, beaches, etc.
Results:
Maine has valid and reliable visitor numbers based on interviewing visitors while they are in the state when their recall of vacation experiences and expenditures are fresh.
