The purpose of this study, conducted for Tampa Bay Partnership, was to analyze residents’ concerns, perceptions, and employment ramifications regarding COVID-19. Tampa Bay Partnership compared responses over time and to other municipalities/organizations to detect trends or significant information.
During this study, data was collected via seven waves of online surveys with residents of Hillsborough, Pinellas, Pasco, and Hernando counties. Because the research was collected at different times throughout the past year, changes in perceptions were effectively tracked.
Tampa Bay Partnership utilized survey findings to make the area more desirable by improving qualities and attributes that were most important to locals and visitors. Research results assisted Tampa Bay Partnership also in developing local policies, informing strategic planning, increasing citizen satisfaction, and informing public policy.