Soroptimist International of the Americans (SIA) is comprised of professional and business women from 3 continents (North America, Asia, and South America) whose mission is to help less fortunate women. Bogged down in a multi-layer bureaucracy and handicapped by local and regional components pursuing different strategies and even missions, SIA hired Downs & St. Germain Research to help them develop and promote their Renaissance Campaign designed to reenergize the organization.
Downs & St. Germain Research conducted focus groups, in-depth interviews, telephone surveys, and internet surveys in ten languages across 26 countries to give SIA a sense of its membership. Based on results, we developed the blueprint for SIA’s Renaissance Campaign.
